Terms of Service

1. The service

AD·APP provides managed digital advertising and outreach services for Australian small and medium businesses. This includes campaign setup, ad creative production, ongoing optimisation, and access to the AD·APP analytics dashboard ("the APP"). The specific services included in your engagement depend on the package you subscribe to.

A human operator approves every advertisement and outbound message before it goes live. Automation assists; it does not act unsupervised.

2. Fees and ad spend

You pay a one-time setup fee and a flat monthly retainer in Australian Dollars. We do not take a percentage of your ad spend. Ad spend is billed by the advertising platforms (Google, Meta, etc.) directly to your nominated payment method and is entirely separate from our fees.

Monthly retainers are billed in advance. Setup fees are billed at the commencement of onboarding. All fees are non-refundable except where required by Australian Consumer Law.

3. Cancellation

You may cancel your subscription at any time with 30 days' written notice. We use this period to wind down active campaigns, transfer account ownership to you, and provide a complete export of your data and creatives. There are no exit fees or lock-in contracts.

4. Your data and ownership

4.1 You own your data

You retain full ownership of all data and creative assets associated with your account. This includes campaign performance metrics, audience and conversion data, ad copy, creatives, brand assets you upload, and any reports we produce for you. We act only as a processor of this information on your behalf.

4.2 Data export

You can export a complete copy of your data at any time directly from the APP dashboard, in standard formats (CSV and PDF). No support ticket, fee, or notice period is required. If you cancel, we will also provide a final export covering your full engagement history.

4.3 Account access

Your Google Ads, Meta Business and other advertising platform accounts remain in your name. We are granted access to manage them on your behalf and that access is revoked the moment you cancel.

4.4 Service quality and product development

To deliver and continuously improve the service, we may analyse de-identified, aggregated information derived from how the platform is used across our client base. This helps us refine our optimisation models, benchmark performance across industries, identify emerging trends, and develop new features that benefit all clients.

This processing is privacy-preserving by design: it does not identify you, your business, or your customers, and it does not affect your ownership rights, your ability to export your data, or the data you receive when you cancel. We do not sell your data, share identifiable client information with third parties for their own marketing, or use your creatives in any external publication without your written consent.

4.5 Confidentiality

Identifiable information about your business, your customers, your campaigns and your performance is treated as confidential. We will not disclose it to third parties except (i) to the advertising platforms strictly to execute your campaigns, (ii) to subprocessors under written confidentiality obligations, or (iii) where required by law.

5. Privacy

We handle personal information in accordance with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth). Our full Privacy Policy describes what we collect, how we use it, and how to make a privacy enquiry or complaint.

6. Performance and results

Advertising performance depends on many factors outside our control, including market conditions, your offer, your website conversion rate, and platform algorithm changes. We commit to running campaigns diligently and following industry best practice. We do not guarantee specific outcomes, click volumes, lead counts or revenue figures, and any examples on our website are illustrative.

7. Acceptable use

You agree not to use the service to advertise content that is unlawful, misleading, or in breach of any advertising platform's policies. We reserve the right to pause or decline campaigns that we reasonably believe are non-compliant. Repeated breaches may result in cancellation.

8. Limitation of liability

To the maximum extent permitted by law, our total aggregate liability to you under or in connection with these terms is limited to the fees you have paid us in the three months immediately preceding the event giving rise to the claim. Nothing in these terms excludes any rights that cannot lawfully be excluded, including any consumer guarantees that apply under Australian Consumer Law.

9. Changes to these terms

We may update these terms from time to time. If we make a material change, we will give you at least 30 days' notice via email or through the APP dashboard. Continued use of the service after the change takes effect constitutes acceptance of the updated terms.

10. Contact

Questions about these terms or your data? Email us at hello@adapp.com.au. We respond within one business day.