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Onboarding
Let's get you live in 48 hours
Around 15 short questions across 4 sections. Takes about 10 minutes. Everything below is what we need to launch your campaigns. An optional "Further information" section at the end lets you share extra context.
0
of
13
required questions complete
01
Section 1 of 4
Your business
1. Business name and website
Your registered or trading name, and the URL where customers learn about you.
2. Industry: what do you sell or offer?
Be specific. "Residential renovations" is more useful than "construction".
3. Where are your customers located?
The geographic area we should target ads to. Suburbs, cities, regions or "all of Australia".
4. Who is your ideal customer?
Demographics, job title, life stage, what they value. The clearer you are, the sharper our targeting.
5. Average value of a new customer (AUD)
The most important question. It tells us how aggressive your acquisition cost can be.
Under $500
$500 to $2,500
$2,500 to $10,000
$10,000 to $50,000
$50,000 to $200,000
More than $200,000
Other
02
Section 2 of 4
Your marketing history
6. Are you currently running paid ads?
Yes
Paused
Not yet
7. Which platforms are you running on?
Select all that apply. Skip if you're not currently running ads.
Google
Meta (FB & IG)
TikTok
LinkedIn
Pinterest
X (Twitter)
Snapchat
Other
8. How long have you been running paid ads?
Never
Less than 6 months
6 to 12 months
1 to 2 years
More than 2 years
9. Have you worked with an agency or freelancer before?
Yes, currently
Yes, in the past
No, all in-house
Never used either
03
Section 3 of 4
Goals and budget
10. Monthly ad spend budget (excluding our fee)
Paid directly to Google, Meta, etc. We recommend $1,500/mo minimum so campaigns have room to learn.
Under $1,000/mo
$1,000 to $2,000/mo
$2,000 to $5,000/mo
$5,000 to $10,000/mo
More than $10,000/mo
Other
11. What does success look like in 90 days?
Pick everything that matters. Tells us what to optimise toward.
More qualified leads
Lower cost per lead
Higher conversion rate
Better tracking and reporting
Scale into new markets
Build brand awareness
Other
12. Biggest goal in the next 12 months
Grow revenue
Hire more staff
Open a new location
Launch new product or service
Build brand presence
Other
13. Specific products or services to push first?
Optional
Helps us prioritise spend in the first 30 days. Leave blank if you want a balanced launch.
04
Section 4 of 4
Account access & assets
14. Which ad accounts do you already own?
Select all you have. We'll request manager access during onboarding so you stay the owner.
Google Ads
Meta Business
TikTok Business
LinkedIn Ads
Pinterest Business
Snapchat Ads
X Ads
None yet
15. Which accounts do you need us to set up?
Optional
Tick anything missing above that you'd like us to create on your behalf. No extra cost. We'll register everything in your name.
Google Ads
Meta Business
TikTok Business
LinkedIn Ads
Pinterest Business
Snapchat Ads
X Ads
Recommend for me
16. Upload your logo and brand assets
Optional
Click to upload or drag & drop
PNG, SVG, JPG, PDF or ZIP. Up to 25 MB.
Not required, but it helps us produce branded reports and ad-ready creative faster. Logo (any format), brand colours, photography, brand guidelines if you have them.
Optional
Further information (not required)
What's worked well in your marketing so far?
Optional
What hasn't worked, and why?
Optional
Specific competitors we should know about?
Optional
Anything else we should know?
Optional
Submit onboarding & launch in 48 hours
A confirmation will land in your inbox within 5 minutes. We'll follow up within 1 business day to schedule your campaign go-live. Questions before then? Email
hello@adapp.com.au
.